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1. Be honest. Does the world need another book on your topic? Check bookstores and get in the know about what books exist. If you think that your book is better and brighter, then perhaps it’s meant to be.
2. Don’t let anyone talk you out of your dream. If you believe in your idea and it does not exist, then don’t postpone success. Many agents have turned down ideas and said, “It’s just a magazine article,” but those ideas sold.
3. Search online. Search everywhere. Talk to bookstore owners; see what’s out there. Study your competition. Learn what other authors have done.Were their books successful?
4. Research your book’s title. You might be surprised to find that your title already exists. Was it on your topic? The same title could be used for a book for kids and one about pets. Don’t rule out a great title, but make sure that your book won’t be confused with or be considered derivative to another book unless that’s your intent.
5. Create an outline. Outline your book and see if you are still glued to the project after you set up what your chapters are about, etc. Sometimes people discover they really don’t have a great deal to say, whereas others find the proof in the outline.
6. Write a Dear Reader letter. Try this assignment: Write a letter to your reader and state what you plan to deliver in your book. It’s a promise to the reader.You’ll know after writing this letter and sharing it with others if there’s a burning passion in you to write this book. Then, keep your promise!
Although agents aren’t as difficult to hook up with as publishers are, they can be hard to reach and have stiff demands for authors’ submissions. Study each agency’s Web site before you contact it. Make a list of the agents who handle the type of book you want to pitch, and print out each agency’s submission requirements.Then, follow them!
The principal way to reach an agent is via a query letter or e—mail. See Chapter 6 for a discussion of query letters and e—mails.
Some literary agents take unsolicited telephone calls, but it’s usually best to call an agent only when you have a strong personal introduction.
Even then, you may not be able to get through. Agents tightly screen their calls, so don’t be surprised if whoever initially answers your call, as well as all subsequent intermediaries, act as if you’re asking to borrow money. Screeners are charged with protecting agents like royalty; it’s a critical part of their job. So make everyone’s life easier by knowing precisely what you want to say and practicing it until you can express it quickly and clearly.
Screeners have to pass your messages on to others, so being able to convey a short, clear message can be crucial. Don’t let screeners throw or discourage you; some tend to be overly efficient and even officious. Many feel like it’s a part of their job to impress upon you how important and busy the agent is and how fortunate you will be to speak with him or her. In most cases, screeners will instruct you to send them a query letter or e-mail, but occasionally, they will put you through.
If you reach an agent by phone, be quick, clear, and precise. Explain what your book is about in no more than fifteen to twenty seconds. Then be prepared to follow up by describing your qualifications in even less time. Remember, agents and editors are pressed for time, so be as brief as possible unless the agent makes it clear that he or she wants to talk.
To prepare for conversations with agents, make two lists, one that sets forth five or six strengths of your book, including the size of its potential market, and one that explains how your book differs from comparable books that have been published.
Don’t volunteer additional information unless it becomes clear that your contact wants to talk and learn more. Concentrate on giving information about your book and you. If the agent interrupts you during your speech, don’t adamantly press on. Stop speaking; listen; and if you are questioned, give a prompt, direct response. Don’t move back to your pitch until you feel that the agent is satisfied with your answer.
Many agents will not accept unsolicited queries, proposals, or manuscripts via postal mail and will discard them unopened. If your e-mail query stirs their interest, they may contact you to request a hard copy of your proposal or manuscript or to talk.
Every publisher has submission policies that may differ from those at other houses. So carefully check each company’s Web site and tailor your submissions to each publisher’s requirements. Individualize all submissions; one size does not fit all!
While you’re visiting a publisher’s Web site, browse around. Familiarize yourself with the company. Examine its online catalog; learn which books and writers it published, the topics in which it specializes, and any sales figures they disclose. Check out the company’s press releases and other reports about its news and developments.
Each publisher has a vision of the types of books it wants to publish and the direction in which it hopes to go. Companies’ visions are usually apparent from the books they have published and some state their vision on their Web site and in the guidebooks. Publishers primarily want books that fit with what they did in the past and what they want to do in the future. Investigating each publisher will give you a feel for the house’s vision and how you should shape your proposal. Consider your investigation a fact-finding mission and remember that even the most trivial information could prove invaluable in your voyage through the publishing process.
“Publishers and agents are professionals, books are their business, and they’re always on the hunt for great writers and books; they don’t want mediocre books.
“Remember, these are seasoned experts who are excellent
judges of content and quality. Writers should fall in love with their ideas; however, you have to separate from the book and really ask yourself,
- Would you buy it?
- What benefit does it provide the reader?
- When you reread it, is it really all that fabulous?
- If it’s fiction, is it really a page-turner?
- Do unbiased individuals who read a great deal or have a literary background really think it’s all that amazing?
“Writing an outstanding book will dramatically increase the prospects of its being published and of agents and publishers taking a more supportive role in your career.
If, like most people, you don’t personally know agents or publishers,
here’s how to start.
Turn to your family, friends, coworkers, and network members to get names. Personal introductions are often the most effective way of getting an agent or publisher’s ear.
L Contact everyone you know to obtain introductions; leave no stone unturned.
11 Question each person you meet and with whom you deal; he or she just may be able to help.
Ask people you meet if they know agents or publishers or know others who might.
In most cases, those with publishing contacts will happily assist you. In fact, you may be surprised by how helpful and even generous they will be. They understand how difficult it is to get published and usually enjoy helping worthy colleagues. Many would love to play a part in your success.
If you find people with publishing contacts, ask them to introduce you. Try to get them to make a personal call on your behalf, but settle for a note or an e-mail—whatever can get your foot in the door.
Help your contacts by sending them a half-page summary of your book. Bullet the five or six most important features and include a two- or three-sentence biography of yourself that stresses why you’re so qualified to write this book.
Approach your present and former teachers, instructors, and professors; many of them have publishing contacts. Frequently, they, their colleagues and former students have been published and they can give you great leads.Your teachers know the quality of your work, so they can give you a strong recommendation. Plus, their introductions usually carry weight.
Speak with staff members at your local bookstores and libraries. Many bookstores hold author events such as book signings and discussion groups. Their staff members may be writers or literary groupies and have great connections.
Librarians tend to be dedicated to reading, information, and books. They routinely help local authors and may have developed personal relationships with them. Usually, they will be glad to help.
While it’s not our intention to teach you how to write, we want to stress how essential it is for you to write a top-quality book. To interest agents and publishers, your book must be interesting and well written and must benefit readers by giving them lots of information that they need.
Writing a high-quality book is important for many reasons:
1. Your name will be on it. Books are permanent and can outlive you. Your books will represent you during your life and will impact your family long after you’re gone.Your name and your books will always be linked in the public’s mind as well as in the records at the U.S. Copyright Office, in online search engines, and in libraries throughout the world.
2. In most cases, books must be good to be published and to sell. Sure, celebrity tell—aIls, bodice rippers, and absolute clunkers always slip through, but by and large, they’re exceptions. As a rule, publishers want books that contain good information, are well written, and will sell; they look for quality.
3. Agents and publishers seek authors who can build long writing careers. They prefer them to one-shot wonders who turn out just one hit book. For agents and publishers, good, prolific writers become annuities; dependable cash producers that they can count on and take to the bank. As a result, they will take a more active and nurturing role in developing promising writers’ careers.
4. A writer’s name and reputation are his or her brand. If writers are successful and are acknowledged to consistently produce good books, agents and publishers will vie to represent them and want all their new work. However, if they produce inferior work or don’t deliver as promised, they will alienate their supporters.
Plenty of terrific books exist that can teach you about writing and help you to create a quality book. If you’re not clear on what that takes, read some of them before you go any further.
Before you submit your writing to an agent or publisher, consider having it reviewed by a professional editor. It could be well worth the investment! Editors can shape up your writing and make it glitter. Agents are put off by poorly written, grammatically incorrect submissions and may not waste much of their time on them. Those who continue and see some promise in your book may recommend that you work with a professional editor. To make the best initial impression, have it edited before you submit it.
Besides following the above steps, every writer should answer the fi1- lowing ten questions before starting to write a book. They are:
1. Why do I want to write this book?
2. Am I writing it for fame or fortune?
3. Can I afford to give my time to this book, even if I don’t succeed?
4. What am I willing to invest in this project?
5. Should I team up with someone to help me with this book?
6. Am I a competent writer, or do I need to brush up on the basics and take a writing course?
7. Do I know anyone whom I can call to see what writing a book is really like? If not, do I have the guts to cold call?
8. If this book is published, what am I going to do to help make it a success?
9. Who will come to my book signing and support me if I write this book?
10. If I write a book proposal and no one buys this book, will my investment of time still be worthwhile?
To sort through the tons of inquiries they receive about books, agents and publishing companies have devised a procedure. First, they require aspiring authors to send them query letters or e—mails describing their projects.We discuss query letters in detail in Chapter 6. If, after reading the queries, the agents or editors are interested, they request that the authors submit book proposals that follow the formats that we will outline in this book. At this stage of the game, book proposals are marketing documents that are intended to convince agents and publishers to take on the authors’ books.To do so, they must follow the formats and contain the ingredients set forth in this book.
“To become an author, you have to have first a passion for your work and then let that passion drive your thoughts and innovative ideas into the world you live in,” Stedman Graham, author of Move Without the Ball: Put Your Skills and Your Magic to Work for You (Fireside, 2004), advises. “You must be able to share your message or story and once you have that idea in place, the second part is how do you deliver that and who can you interest in the idea?”
“It’s all in the planning and preparation, and demands writing a book proposal that’s well thought out.The most important thing to do in your proposal is to figure out why people would want to buy this book and realize the publisher is in the business to sell books and fill a need in the marketplace. You’re the middle person between the pubusher and the consumer.”
Publishing follows the media. Usually, the media stirs up interest and a trend develops. Then publishers rush to issue books that explain and examine those trends or tell readers how to make money from them. In your proposal, seize upon hot topics, the latest rages. Latch on to them and point out how your book relates to them; use the momentum of trends to launch your project. Emphasize that your book is timely, important, and unique, that it will neatly dovetail with the current rage and make lots of money for the publisher.
Being the first to the market can be a windfall for publishers. So, if your book will be the first, state it clearly. However, don’t claim to be the first if you’re not or may not be when your book comes out. Understand that other publishers will also be trying to capitalize on the trend and may be able to beat you and your publisher to the market.
When possible, cite statistics or monetary figures to show the growth of trends. For example, from 1999 to 2005, the sales of cellular- telephone attachments have increased by 10 percent annually.
Remember, if you can’t be first, you can at least be best!